Check out the following articles in relation to this week’s post, Neuroscience – will you be an early adopter?
Relevance of Neuroscience to the Business Environment by Srinivasan Pillay
- This link will take you to a very readable chapter from his book, Your Brain and Business, The Neuroscience of Great Leaders
Emerging industries – Neuroeconomics
- This link will take you to a study that further explores the overlap between Neuroscience and Economics in understanding human decision making and behaviour
The Surprising Truth about what Motivates Us by Dan Pink
- This link opens YouTube to view an animation about human motivation narrated by Dan Pink